Best Email Marketing Tools for Shopify Stores in 2025 (With Free Options)
Email marketing is nowadays essential for shopify stores to boost sales, it will recover abandoned carts, and retain customers. Its a lot of work when managing a shopify store. Let’s make it easy for you! Are you interested in making your life easier?
In this article, we will discuss the best email marketing tools for Shopify in 2025 , why to consider these tools, and how to get started. Also, we’ll see why Omnisend is the best option to automate your email marketing journey.
Why Email Marketing is a Must for Shopify Stores?
If you are a owner of a Shopify store then email marketing can help you in many ways like –
- Recoverwith automated follow-up emails.
- Increase repeat purchases with personalized offers.
- Grow your email list and engage customers with promotions.
- Boost customer retention through targeted campaigns.
What Makes an Email Marketing Tool Stand Out?
Here’s what I always look for when recommending tools to Shopify store owners:
1. Reliable Automation
You want to set up smart automations, like welcome emails or cart reminders, and let them work for you while you sleep.
2. Pre-Built Email Templates
No designer? No problem. Good tools come with easy-to-use templates that you can customize in minutes.
3. Shopify Integration
It should connect smoothly with your store so you can pull in products and segment your customers easily.
4. SMS Marketing
Some shoppers prefer texts. The best tools let you do both email and SMS.
5. Pricing and Free Plans
If you’re just starting out, look for tools that let you try before committing.
My Top Email Marketing Tools for Shopify in 2025
Here are the tools that deserve your attention this year:
1. Omnisend (My #1 Pick)
✅ What I love:
- It’s built with e-commerce in mind.
- Pre-built automations save so much time.
- Email + SMS together? Yes, please.
- Generous free plan (up to 250 contacts).
👉 Try Omnisend for free here
2. Klaviyo
✅ Good for:
- Detailed customer segmentation.
- Solid analytics. ❌ But: It can get pricey fast.
3. Mailchimp
✅ Strengths:
- User-friendly.
- Free plan available. ❌ Downside: The Shopify connection isn’t as smooth.
4. Privy
✅ Best for:
- Simple popups and basic email marketing. ❌ However: Lacks deeper automation features.
5. ActiveCampaign
✅ Ideal for:
- Advanced automation lovers. ❌ Heads up: There’s a learning curve.
Quick Comparison Table
| Tool | Free Plan | Automation | SMS Features | Shopify Rating |
| Omnisend | Yes | Excellent | Included | ⭐⭐⭐⭐⭐ |
| Klaviyo | No | Advanced | Limited | ⭐⭐⭐⭐ |
| Mailchimp | Yes | Basic | No | ⭐⭐⭐ |
| Privy | Yes | Minimal | No | ⭐⭐⭐ |
| ActiveCampaign | No | Complex | No | ⭐⭐⭐⭐ |
Why Omnisend Tops My List
After trying multiple tools, I always come back to Omnisend. Here’s why:
- It’s ready to go with Shopify out of the box.
- Offers both email and SMS under one roof.
- Super easy to set up.
- You can start free and scale as your store grows.
Getting Started with Omnisend (The Easy Way)
- Sign Up Free
- Go to Omnisend and create your account.
- Connect to Shopify
- Install the app and sync your products.
- Launch Your First Automation
- Start with an abandoned cart email — it’s quick and can boost revenue fast.
Wrapping Up
There are plenty of email marketing tools out there, but if you’re running a Shopify store, you need something that just works — without the headaches. That’s why I recommend giving Omnisend a try.
👉 Start for free and see how easy email & SMS marketing can be! Click Here
FAQs
1. Which is the best free email marketing tool for Shopify?
Hands down, Omnisend. It lets you set up automations and even includes SMS.
2. Do I have to create the abandoned cart from scratch?
Omnisend has a ready-to-use abandoned cart sequence.
3. Why do I need SMS marketing alongside email?
Because sometimes, your customers respond better to text messages. Omnisend gives you both.
Ready to make your marketing effortless? Start using Omnisend free today! Get started now
