Every Shopify or e-commerce store owner knows this: abandoned carts happen all the time. But what if you could turn those missed sales into real revenue? If you are looking for a recovery from abandoned carts then this blog is for you.
In this article, I’ll show you how to create abandoned cart emails that work, plus an easy step-by-step on automating them with Omnisend.
The Power of Abandoned Cart Emails for E-commerce
Did you know that around 70 – 75% of shopping carts are abandoned? That’s a lot of money left on the table. But here’s the good news: You can manage abandoned cart emails automatically that will recover up to 15 – 20% of those lost sales.
How Much Money Are You Leaving on the abandoned carts?
Let’s imagine you lose $1,000 in abandoned carts everymonth. That’s $12,000 a year! A well automated abandoned cart process could recover $1,800 to $2,500 of yearly, with one time setup or you can say automatically after one time setup.
What Makes a Great Abandoned Cart Email?
1. Timing
Send your first reminder within 1 hour of abandonment on an order, then follow up that in 24 hours and again you have to send the reminder in 48 hours.
2. Personalization
Use the customer’s name and mention the product they left in the abandoned cart. Add product images to so that they will have more interest.
3. Incentives
Offer something extra that will be lucrative deal for a customer, like free shipping or a 10% discount, especially on the second or third email.
3 Winning Abandoned Cart Email Templates
1. Gentle Reminder
- Subject: “Oops! You forgot something.”
- Friendly tone with product photo and CTA button.
2. Scarcity Trigger
- Subject: “Your cart is about to expire!”
- Remind them their item might sell out soon.
3. Social Proof
- Subject: “This item’s a favorite!”
- Include customer reviews or ratings.
How to Set Up Abandoned Cart Automation (Using Omnisend)
1. Sign Up
Go to Omnisend website and create your free account with your google.
2. Use Pre-built Abandoned Cart Workflow
Omnisend has ready-made templates for abandoned cart and you can also use it with a couple of clicks.
3. Customize Timing and Messages
Edit subject lines, product images, and offers so that it will be more clear to the customers.
4. Add SMS Follow-up
Grow your recovery rate by adding a friendly SMS reminder. It is another good thing you can add.
Best Practices & Mistakes to Avoid
- Don’t email too late: try to send first email in 1 hour time frame
- Avoid generic messaging: Send a personalized email, mention the customer’s name, and add product images.
- Test incentives: Offer sometimes free shipping and discounts.
Conclusion
Abandoned carts don’t have to be lost revenue. With the right strategy and automation, you can recover significant sales on your shop by omnisend automated process. Omnisend makes it incredibly easy to set up these workflows, you can get ready made templates and workflows, no coding required for that.
👉 Start recovering lost sales today with Omnisend’s free abandoned cart workflow, Try it here.
FAQ Section
1. How soon should I send an abandoned cart email?
Within 1 hour of cart abandonment for the best and fast results.
2. Should I offer discounts in every abandoned cart email?
Not necessarily. Start with a friendly reminder, and offer discounts in the second or third email.
3. Why use SMS with abandoned cart emails?
SMS adds urgency and higher engagement because sometimes customers dont always check emails.
Ready to start? Set up your abandoned cart email flow with Omnisend, Get started for free!
